In October of 1998 at age 31, I (Bob J. Mercier) invented the DOMINANCE IS EVERYTHING® Deer Hunting System also referred to as the D.I.E. System. It makes mature bucks compete for breeding rights at a mock scrape that I teach you step-by-step how to make. I call it a D.I.E. Scrape. Every mature buck that encounters it during the rut wants to dominate it, but only the most dominant buck can prevent other bucks from hanging around the area. The king of the herd always finds a D.I.E. Scrape within 3 days while patrolling his territory, and when he does, he takes it over. From that moment forward he defends it because he has to, in order to continue being the most dominant buck in the herd.
I am a public speaker about whitetail deer behavior. I am an expert when it comes to reading deer sign, or knowing what it all means. I know what deer think. I teach others to do the same.
I wrote a 416 page book about whitetail deer and how to use my DOMINANCE IS EVERYTHING Deer Hunting System. The book title is "DOMINANCE IS EVERYTHING...To A Monster Whitetail Buck!" ©2011
My store is online. My business is located in Wisconsin, and I am traveling the U.S.A. moving from one state to another teaching deer hunters to use my D.I.E. System, one hunter at a time.
Currently I live in Fifty Lakes MN with my wife Michele.